WebMarket research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves. There are 8 types of market research, each with their own methods and tools: Primary research; Secondary research Web11 apr. 2024 · Eleanor Johnson, a data analyst for market researcher FMCG Gurus, says weight management ranked sixth on consumers’ list of health goals in FMCG Gurus’ Health and Wellness 2024 survey. “Our research finds that 36% of global consumers claim they want to improve their weight over the next 12 months,” she says.
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